The power of retail at Battersea Power Station

  • January 24, 2021

The power of retail at Battersea Power Station

In 2013 the £9 billion project of transforming the iconic Battersea Power Station into a innovative 42-acre residence, neighbourhood and leading retail destination, got the red lights. Here’s what you need to know.

London luxury 

Last year London topped the global ranking for luxury store openings according to Savills. The city became the most active city for luxury retailers, rising above Paris, Tokyo and Singapore.

Battersea Power Station plans to fill up the two huge turbine halls that measures up to 353,565 sq ft, over three floors with world class shopping, dining and leisure activities. 

Once complete, it’s estimated that it will attract 50 million visitors per year.

Boutique labels

Circus West Village. Photo credit: Battersea Power Station

Circus West aims to create a ‘butcher, baker, candlestick maker’ atmosphere. They will bring a fishmonger, a fromagerie, a baker and a florist (luxury florist Moyses Stevens is already installed).

Other outlets include urban winery Vagabond Wines, offering 100 wines by independent international winemakers, The Battersea General Store, where you can buy Japanese Whisky, and micro-brewery Battersea Brewery.

Circus West Village will even get their own pub, ‘No 29 Power Power Station West.’

Classic & contemporary

Photo credit: Battersea Power Station

The shopping centre will be located in the instantly recognisable turbine halls with Turbine Hall A outfitted in an art-deco 30’s style, while Turbine Hall B features a brutalist feel. There will be just over 100 units fitted with meticulously curated brands.

While Turbine Hall A will be home to the Premium Collection – luxury brands, Turbine Hall B will comprise of contemporary brands, with a younger, faster and more diverse offering.

There have also been whisperings of South Korean and Japanese brand additions.

Unique experience

A new Northern Line extension to the Power Station and the rest of the development will allow locals, tourists and residents easy access to the planned ‘High Street,’ namely Electric Boulevard.

The bustling culture, brands and convenient location will add to a unique shopping experience that the ever-more sophisticated shopper demands.

Allison Samek, CEO of luxury retailer Fred Segal, explains:

The luxury consumer is looking for an experience. They […] want one-of-a-kind, hard-to-find items that no one else has; and they want to find it in an environment that isn’t replicated anywhere else.”

The future

With Apple moving to the site (1,400 staff from eight sites will be moved to the brick ‘cathedral of power’, which will be their new headquarters), this will ensure a balance of big and start up brands, adding to a vibrant eclectic atmosphere.