Battersea Power Station Development Company (BPSDC) recently unveiled plans to attract ‘millions of visitors’ through an impressive £9bn retail scheme.
Set in the two former turbine halls of one of the most recognisable buildings in the world and split over three floors, Battersea Power Station aims to bring a retail renaissance to London.
By 2020, the Power Station will host 100 new shops and forty new restaurants spanning across 700,000 sq.ft. of curated retail space. Turbine Hall A will be all about luxury, featuring well-known upscale brands to target high-end customers will Turbine Hall B will entice the younger generations, with “fast” and diverse fashion brands.
Shopping at the Power Station will truly be a unique experience since Turbine Hall A will boast original 1930s Art Deco façades and will stand as a ‘temple of sophistication’ whereas Turbine Hall B will have the brutalist aura of cities like Berlin or Stockholm. Sam Cotton, leasing director at the Battersea Power Station discussed the international component of the new shops since they will be a mix of affordable luxury, British heritage brands and emerging beauty trends from Korea and Japan.
It wouldn’t be an absolute ‘shop till you drop’ experience without a proper food and beverages hall. The forty new restaurants will take over 225,000 sq.ft. inside the Power Station and will be the perfect place to take a break after a shopping spree.
The Malaysian developers are not only targeting millions of visitors but also aim to make Battersea Power Station the 3rd destination for shopping in London, to rival Oxford Street and Westfield shopping centres. Simon Murphy, deputy chief executive and chief financial officer of BPSDC, added: “The retail offering here will form a key part of a new London destination we are creating at Battersea Power Station. Locals and those from across Britain and the world will be coming here for all sorts of reasons, including being able to go into one of the world’s most recognisable buildings.”
Sitting alongside Apple, that will take up to 500,000 sq.ft. space within the building, eclectic brands, carefully curated shops and unique eateries will create a world-class retail experience for residents and visitors.
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