Luxury branded towers and how to benefit from the trend
It’s 2020 and luxury brands traditionally known for apparel, cars or watches are taking over real estate to create branded luxury homes destined for the lucky few.
In this new real estate trend, millionaires can find a place to park their supercar, berth their superyacht, swim in a ‘Medusa’ pool or enjoy customized textiles and interiors.
Those who appreciate Haute horology might appreciate the Rolex Tower. Set in Dubai, Rolex, the leading luxury watchmaker, has created a residential address to represent the brand’s signature style in a project of sheer minimalism and exceptional views.
If you ever dreamed of living at your own palace, then Versace has created a literal Italian palazzo in Dubai. In the form of serviced apartments, the brand has created an opulent luxury living environment that goes over the top. Versace’s instantly recognisable “Medusa” can be found inside the homes while interior elements are branded and styled for an opulent life.
Personally designed by Giorgio Armani, a selection of residences are available in Dubai. Fully-equipped and highly sophisticated, the residences in Burj Khalifa are ‘dressed’ with Armani Casa, from bedding to elegant sofas and chairs.
For those who love flaming red and Italian finesse, there is a Ferrari branded tower in Miami, the first of its kind to blend supercars and real estate.
And then came, Aston Martin. Ideally located in Brickell, The Aston Martin Residences will not only embody the design superiority of the luxury British car manufacturer but also offer the Vulcan, Aston Martin’s exclusive supercar, to the most prestigious buyers. There are only 24 Vulcans in the world, making this a one-of-a-kind offering elevating the allure of the development. Amenities also include a private superyacht marina for stylish moorings, virtual golf and an infinity pool with cabanas and bar.
Copperstones is an exclusive agent for the UK as we have exclusively added the Aston Martin Residences 300 Biscayne Boulevard Way to our portfolio. For enquiries regarding the Aston Martin Residences, contact us on +44 203 888 5555 and 08 445 555 555.
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